Multiply Your Content: From Viral Tweet to Video Script

The Challenge

Leo is the founder of an AI SaaS product and a staunch practitioner of the "Build in Public" philosophy. He firmly believes that continuously sharing product progress, challenges, and personal thoughts on fast-paced platforms like X (formerly Twitter) and Reddit is the best way to build trust with early users and quickly validate product directions.

His strategy was highly successful, and his short posts often sparked heated discussions. But a new problem arose: how to systematically amplify these validated, scattered sparks of inspiration into more in-depth, engaging long-form content to attract new users? He wanted to expand a popular tweet into a detailed blog post or a 5-minute YouTube video, but the process was incredibly labor-intensive. He had to manually organize his thoughts, expand on arguments, and structure the content. Often, an idea would take half a day to get from a tweet to a video script.

The Solution & Process

Leo positioned Topick.AI as his "Content Amplifier."

Idea Validation and Collection: When his posts on X or Reddit gained significant attention, he used Topick.AI's plugin to save the post and its insightful comments to the Reference Hub with a single click.

Setting Up Style Models: He created two distinct styles in his Style Hub: a "technical blog post" style, which is rigorous and in-depth, and a "YouTube monologue" style, which is more conversational and passionate.

One-Click Content Expansion: He simply gives Topick.AI a command: "Expand this tweet into a YouTube video script, referencing the questions in the comments, and write it in my 'YouTube monologue' style."

AI-Assisted Creation: Topick.AI not only expands on the core idea but also intelligently incorporates questions from the comments into the script, designing a Q&A section. It even suggests visual element cues based on the content, such as "Insert product feature demo here."

The Results

Topick.AI completely transformed Leo's content ecosystem:

Content expansion speed increased by 5x; a popular tweet could be turned into a usable video script draft in under half an hour.

His YouTube channel and blog's long-form content output increased by 50%, more systematically showcasing his professional depth.

These high-quality long-form videos and articles, expanded from short-form content, became a powerful customer acquisition engine, driving a 25% increase in user sign-ups for his SaaS product.

"Topick.AI is the ultimate content scaling engine for founders. It allows me to quickly test ideas in public channels and then effortlessly convert the successful ones into powerful marketing assets that truly drive business growth."