Educational Institution Founder : Building a Multi-Million Dollar Business from Daily Conversations

The Challenge

Principal Zhang is a seasoned education expert whose offline training institution enjoys an excellent reputation. Over the years, he has accumulated a vast amount of valuable "content assets," but they all lay dormant in unstructured data: thousands of hours of classroom recordings and tens of thousands of pages of WeChat communication records with parents. He acutely realized that this was a gold mine. If he could process it into content for the public, not only could he expand his brand's influence, but he could also potentially build a massive online knowledge business.

However, the dream was ambitious, and the reality was harsh. Converting videos to text, extracting themes from messy chat logs, and then processing them into articles or short videos suitable for public release would require a large content team, which would be costly and inefficient.

The Solution & Process

Principal Zhang turned Topick.AI into a 24/7 "content refinery."

1. ‍Digitizing Raw Materials: He had his assistant transcribe class recordings into text and bulk-upload anonymized screenshots of parent communications to Topick.AI's Reference Hub.

1. ‍Multi-Scenario Content Generation:
   • Short Video Scripts : He would command Topick.AI: "From this 'Ancient History' course transcript, extract 10 core knowledge points suitable for TikTok short videos and generate one-minute scripts."
   • In-depth Articles: He selected dozens of screenshots about "pre-primary school anxiety" from parents and then commanded: "Based on these common anxieties, and using my 'professional and empathetic' style, write a public account article titled 'Saying Goodbye to Anxiety: Five Things Parents Must Know Before Elementary School.'"
2. Repurposing Valuable Content: After publishing an in-depth article, he would feed it back to Topick.AI, saying: "Break down the key points of this article into 5 social media posts.

The Results

This highly efficient process brought astounding returns:

Manual time spent on content repurposing was reduced by 90%; one person could now do the work of an entire team.

The number of content assets produced (articles, short video scripts, social media posts) increased by 10x, establishing a strong expert IP across the web.

This powerful content engine successfully drove traffic to his online knowledge business, generating over ten million in annual revenue within two years.

"My daily teaching and every conversation with parents have now become valuable, reusable assets. Topick.AI unlocked the immense hidden value in my daily work and helped me turn it into a truly successful business model."

--- Principal Zhang, Educational Institution Founder