The Real Estate Consultancy Blogger : Turning Real Estate Expertise into High-Impact Content

The Challenge

Mr. Wang is the founder of a highly respected real estate consulting firm in Beijing. He isn't a media professional, but through his keen market insights and relentless updates, he has amassed tens of thousands of loyal followers on his WeChat Official Account. These followers see him as a reliable guide for their home-buying decisions, bringing in a steady stream of consulting business.

However, success also brought a bottleneck. The market is constantly changing, and any whisper of new policies, regional planning, or loan interest rates needs timely interpretation. Mr. Wang spends a significant amount of time responding to client inquiries and has to squeeze in time to research the market, leaving very little for content creation. He often found himself staring at a blank document, full of knowledge but unsure how to begin. For him, transforming his professional, fragmented insights into a well-structured, fluent, and stylistically consistent article was an extremely time-consuming and painful task. He urgently needed a way to free himself from the heavy lifting of writing to focus on providing his core value—his expertise.

The Solution & Process

Mr. Wang integrated Topick.AI into his daily workflow, turning it into an efficient "content hub."

Training His Personal Style: First, he uploaded dozens of his most satisfactory articles, allowing Topick.AI's Style Hub to deeply learn his unique writing style—objective, data-driven, yet full of human warmth.

‍Capturing Instant Insights: When a new real estate policy was announced or after inspecting a new property, he no longer needed to sit down formally to write. He would simply open his phone and record his most direct, core opinions and analysis using his voice.

‍One-Click Material Aggregation: Regional data, market reports, and even anonymous client chat logs collected by his team were all saved into the Reference Hub.

AI-Driven Drafting: Every day, he just gives Topick.AI a simple command, such as: "Write an analysis article for my public account based on my voice commentary today about the 'new loan policy' and the 'interest rate table of major banks' from the reference library." Topick.AI automatically transcribes the voice to text, combines it with reference materials, and applies his preset writing style to generate a logically clear and well-supported draft in minutes.

Conversational Polishing: He only needs to spend a small amount of time reviewing the draft and making minor adjustments through conversational commands, like "make the second paragraph more accessible," and the article is quickly ready for publication.

The Results

After adopting Topick.AI, Mr. Wang's team experienced a qualitative transformation:

Article creation time was reduced by 80%, allowing him to devote more energy to client services and market research.

Content update frequency increased from irregular updates to a stable daily or every-other-day schedule, continuously expanding his public account's industry influence.

As the content became more timely and in-depth, reader engagement (likes, views, and inquiries) increased by 45%.

"Topick.AI has become my content team. I'm only responsible for providing the professional spark, and it handles turning those sparks into brilliant articles. I can finally keep up with the market's pace without sacrificing the professional brand I've built over many years."

--- Mr. Wang, Founder of a real estate consultancy